We empower and equip retailers, brands and technology companies with what they need to craft and execute crystal clear strategies, backed by integrated and actionable plans, ensuring business results and lasting success.

Unlock Potential Realize ROI

According to McKinsey, 70% of transformational initiatives fail because of insufficiently high aspirations, a lack of engagement within the organization, and insufficient investment in building capabilities across the organization to sustain the change.

This is where we come in.

  • We enable you to move past the plethora of use cases to develop and execute a unified AI strategy that is scalable and successful.

  • We facilitate what’s required to successfully change the way your teams work from small projects to enterprise implementations.

  • We equip you with the knowledge and know-how to win in industries and drive adoption with your customers.

The future is now. We help you get there.

AI Optimization

Achieve Strategic Objectives

Data is cited as the #1 barrier to success; however, the people side of the equation is being overlooked. Without a shadow of a doubt, the way we work and shop is changing. To realize ROI, it’s time to have a strategic plan and address how your organization is and should be using AI to deliver your CX objectives.

How we get you results:

  • AI Reality Assessments: Evaluate the quality and impact of AI initiatives across strategy, people, processes, and technology, with actionable recommendations to accelerate results.

  • Align & Activate Workshops: Establish a unified understanding of success, identify barriers, and develop the game plan to align and activate your organization.

  • Hands-On Support: Fractional leadership to handle the heavy lifting required to drive adoption without the overhead of hiring FTEs.

  • On-Demand Services: Flexible, as-needed access to expertise and guidance based on business needs.

Change Acceleration

Unleash Your Org

Potential - Interference = Performance. When new ways of working are required because of new businesses, structure, technology, etc. the change required must be understood and managed to get the results in performance that are sought. Talking about it and providing how-to training is not a change management plan.

How we partner with you:

  • Operating Model: Define the future structure, processes, systems and capabilities to align with your organization's strategic goals.

  • Change Strategy & Planning: Establish a roadmap that outlines consumable change across functions for maximum impact.

  • Stakeholder Analysis & Risk Assessment: Identify key stakeholders, assess their influence and needs, and evaluate potential risks to mitigate resistance and ensure adoption.

  • Communication & Engagement: Create clear, transparent communication and active engagement with stakeholders to build trust and support for the change.

  • Sustaining & Monitoring Change: Implement mechanisms to reinforce change, track progress, and address challenges to maintain long-term success.

Go To Market Verticalization

Dominate with Retailers & Brands

Being industry agnostic is no longer an option. Your organization must speak the language and meet prospects and customers where they are, more importantly, understand why and how your solutions address industry and customer specific pain points. You need a strategic plan that optimizes your organization to deliver as such.

How we supercharge your approach:

  • Marketing: Provide strategies and support for demand generation. This includes: campaigns, content, thought leadership, product launches, events, sponsorships and working with media, analysts and public relations.

  • Sales: Inform strategies to land and expand. This includes: new logo account planning and prospecting, pre-sales discovery, demos, pricing, negotiations, strategic partners and integrations, expansion and renewal plays.

  • Enablement: Train field, partner, implementation and customer success teams on the industry and change management.

  • Adoption: Partner with you and your customers to drive greater utilization and value from your products.

  • Fractional Leadership: Provide strategic GTM guidance and management in an as-needed, part-time or short-term leadership role.

Connect the dots for seamless execution

Too often, organizations agonize over the what they want to do but stop there, falling very short of the goal line. That’s not a recipe for success.

We align the what, why, who, where, when, and how. Plans are grounded in reality while also pushing the envelope. We address the competing priorities. By ensuring every aspect is thoughtfully connected and orchestrated, we help you navigate complexity with clarity and conviction.

Our Approach

Create meaningful connections across teams

More times than not, things are “solved” in functional silos. Not only does this dampen impact, but also it can actually cause more complicated and convoluted processes.

We thread the needle across functions so each understand their role in propelling your organization forward. The magic happens when teams create change together. By bringing together leaders and doers, from C-suite to frontline workers, a collaborative and committed culture is fostered that turns vision into impact.

Drive transformative change with heart & action

True transformation doesn’t happen simply through new technology, processes, structure—it’s about the people who actually do the work and make the change happen.

We take a human-centered design approach to delivering results. We are listeners. We are truth tellers. We are coaches. We are champions. We challenge the status quo. We solve the root of the problem. By creating executable strategies, teams change for the better, not just for the sake of change.

Founder & CEO

Shannon Flanagan started in retail as a freshman in college and hasn’t looked back. She’s spent eighteen years working in the business at: May Company, Sephora, Gap Inc., Lands’ End, and Macy’s Inc.; six years in consulting with Accenture and Slalom; and five years in the world of tech with Infor, Talkdesk, and Writer. Most of her roles were first of its kind, launching new functions to accelerate transformation. She’s particularly proud of her seven years of service helping non-profits actualize their mission.

From product creation to post-purchase customer service, strategic planning to execution, and industry-agnostic to industry-relevant solutions, Shannon’s experience driving change for retailers and creating the Retail|CPG verticals for AI-enabled tech companies has provided her a 360-degree cross-functional view of what it takes to win.

When she was 25 she figured out her why and it’s driven her ever since. It is to create the conditions for people to love what they do every day. Work shouldn’t suck. Creating meaningful value for the business, people and customers is what fuels her fire. Shannon’s belief is simple: when we feel supported, it creates a ripple effect of positive energy not only at work, but also at home —with friends, families, and their communities.

She leads with a curious, pragmatic, authentic, enthusiastic, and empathetic approach. As a certified life coach and a mother of 3, she’s a natural cheerleader and challenger. She operates with a GSD (get sh*t done) mindset. Shannon sees what others don’t - the connective tissue in between the dots. She does what many struggle with: taking the big picture and making it come to life.

Shannon can be seen on webinars, in articles, and at events as a speaker and moderator, covering a multitude of industry topics. She’s been recognized as as a ReThink Top Retail Expert, sits on the Rethink Retail Advisory Board, is a RetailWire BrainTrust member and moonlights as an advisor to many start-ups. She’s most honored to serve on the Retail AI Council as the Committee Chair for Women in AI, driving progress in the advancement of our contributions and impact.

As social as retail is, there are very few communities that welcome everyone who love retail. Shannon is on a mission to change that. Inspired by this, she created the Retail Women in Tech community, dedicated to women and allies who have a passion for retail and tech.

Change is not futile, it’s a non-negotiable

“In order to change an existing paradigm you do not struggle to try and change the problematic model. You create a new model and make the old one obsolete.”

— R. Buckminster Fuller

"If you do not change direction, you may end up where you are heading."

— Lao Tzu

"It is not the strongest or the most intelligent who will survive but those who can best manage change."

— Charles Darwin

Ready to realize results at scale?

Let’s talk.